Prepared by
Behavioum
Prepared for
EDEN

EDEN — LEAP 2026 Event Readiness Plan and Full Brand Identity

Communication, Creative Execution and Event Support Proposal

Project start
20 August 2026
LEAP 2026
31 August – 3 September 2026
Location
Riyadh, Saudi Arabia
02Objectives

Project objectives

01

Present EDEN as a credible traveler-intelligence platform rather than a generic travel application.

02

Communicate EDEN's AI matching and explained-reasoning capability clearly.

03

Support investor and strategic-partner conversations.

04

Demonstrate the working beta product reliably at the event.

05

Establish separate lead-capture journeys for investors/partners and travelers.

06

Deliver Arabic and English communication with equal design consideration.

07

Prepare event content before, during and immediately after LEAP.

08

Ensure all claims and product representations are accurate and verifiable.

03Communication direction

The Message EDEN Should Own

EDEN understands why two travelers should meet—and helps prove that they did.

The visible product capability

AI-powered traveler matching with explained reasoning. Every match shows why the connection is relevant.

The business opportunity

A traveler-intelligence layer that can support airlines, OTAs, travel companies and corporate travel platforms.

The measurable outcome

EDEN is designed to measure whether accepted matches result in real-world meetings.

Product status

EDEN should be presented accurately as a working beta, not as a publicly launched product.

04Deliverables

What will be delivered

A

Messaging and visual system

  • LEAP communication framework
  • Audience-specific messages
  • Full brand identity (logo, colour, typography, usage)
  • Arabic and English typographic system
  • Brand guidelines
  • Claims and language restrictions
B

Investor and partner engagement

  • Bilingual investor pitch presentation
  • Investor/partner lead-capture form
  • Partnership-meeting CTA
  • Investor/partner QR code
  • Three named business cards
  • One generic EDEN business card
C

Traveler participation

  • Bilingual traveler presentation
  • Traveler QR code
  • Clear separation from investor and partner data
D

Product demonstration

  • 30–45 second silent looping video
  • Offline demo-backup video
  • Bilingual subtitles
  • Offline MP4 files
  • Demo flow and fallback procedure
E

Social communication

  • Three pre-event bilingual posts
  • Four during-event content templates
  • One post-event results template
  • Adaptations for LinkedIn, X and Instagram
  • Setup of one or two optional LinkedIn sponsored posts
  • Remote same-day event editing
F

Stand-team readiness

  • 90-second product explanation
  • Traveler explanation
  • Product-demo script
  • Frequently asked questions
  • Product-language restrictions
05Timeline

Detailed project timeline

Pre-start activation · 18–19 August
  • Approve scope and commercial proposal
  • Complete agreement
  • Process initial payment
  • Nominate one EDEN decision-maker
  • Share brand and product assets
  • Share the approved stand artwork
  • Confirm founder names and Arabic spellings
  • Confirm printing supplier
  • Confirm social-media and form access
  • Confirm stand-screen and internet specifications

Production timeline

  1. 20 Aug
    Project kickoff and scope lock
    Objectives, deliverables, owners and approval process confirmed
  2. 20–21 Aug
    Messaging and brand identity
    First strategic and visual presentation
  3. 21 Aug
    EDEN review
    One direction selected with consolidated feedback
  4. 22 Aug
    Initial delivery
    Approved communication framework, brand identity and initial asset layouts
  5. 22–23 Aug
    Business cards
    Bilingual print-ready artwork and QR integration
  6. 22–24 Aug
    Lead-capture journeys
    Two journeys created and prepared for testing
  7. 23 Aug
    First pre-event content
    LEAP participation announcement prepared
  8. 24 Aug
    Engineering freeze
    EDEN confirms final product features and approved claims
  9. 24 Aug
    Product capture
    Final real-product screen recordings delivered
  10. 25–26 Aug
    Video editing
    First cuts of the loop and backup demonstration
  11. 26 Aug
    Video review
    Consolidated EDEN feedback
  12. 26–27 Aug
    Video finalization
    Arabic/English subtitles and final motion treatment
  13. 27 Aug
    Stand-team guide
    Messaging, FAQs, demo flow and lead routing
  14. 27–28 Aug
    Social toolkit
    Pre-event, during-event and post-event content assets
  15. 28 Aug
    Final video delivery
    Offline screen and handset versions
  16. 28–29 Aug
    Quality assurance
    Forms, QR codes, links, videos and mobile journeys tested
  17. 29 Aug
    Demonstration rehearsal
    Live demo, offline backup and internet contingency tested
  18. 30 Aug
    Final delivery and buffer
    Complete handover, Full brand identity, Presentation; no new creative requests
  19. 31 Aug–3 Sep
    LEAP event
    Daily organic content and remote same-day editing
  20. 4–5 Sep
    Results validation
    Real outcomes and approved statistics collected
  21. 5–7 Sep
    Post-event content
    Results communication and event follow-up content
21 August
Initial brand identity approval
22 August
Initial delivery
24 August
Engineering freeze and screen capture
28 August
Final video
30 August
Final delivery
31 August
LEAP opens
06Responsibilities

Responsibility matrix

07Payment terms

Payment schedule